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Travel journalist Paula Froelich walked onto her first Virgin America flight and asked, "What's this, a club?" When the airline launched in the US in 2007, industrial designer Adam Wells decided to eschew the unhealthy "yellow-green flashing light" standard on planes in favor of the warm, pink-purple mood lights already present in Virgin Atlantic's first class cabin. Making the often stressful experience of air travel more welcoming and relaxing – and maybe even sweeter.
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Calmly, perhaps, but still clubbing. Froelich is skeptical of Virgin America's apparent intention to make flights cooler, but with its comfortable seats and personal screens, “it's a good experience. For many people, flying is not a pleasant experience.
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Virgin's iconic purple lights were meant to calm passengers, but also gave the planes a club-bikini atmosphere, perfect for in-flight events such as the 2007 Victoria's Secret Party and Fashion Show. Bob Riha Jr./WireImage
More than a decade later, Alaska Airlines took over Virgin America and began scrubbing the branding of its planes, but the legacy of Virgin's mood lighting lives on at many US airlines, many of which focus their lighting schemes on shadows. blue Color has many advantages in this context, says Rama Sorbash, director of the Industrial Design MFA program at Parsons: Blue is widely loved, associated with blue skies and conveys the right corporate atmosphere. It makes people feel safer than red or orange light which can cause alarm.
Delta introduced ambient lighting with its first delivery of Boeing 737-900s in 2013, and most of its domestic fleet now has blue and white lighting. JetBlue added blue lights in 2014, starting with its Airbus A321 aircraft. United and Southwest also use blue lights on some of their planes.
Ultra-bright blue light, such as the "blue light" emitted by digital screens (often with a white, cool glow), is particularly effective at suppressing the body's melatonin production. But blue lights can be designed to feel relaxing. It comes down to its level of brightness, or lighting, which can determine whether a saturated, colorful light feels soothing or overwhelming, says director of photography Todd Panhasl of Janelle Monae's "emotional image" of Dirty Computer, full of dramatic lighting. Moments.
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When colored light is taken to its maximum brightness, the effect is an assault on the senses; Dim lighting creates a softer, more relaxing space. When light is a fully saturated color (such as the red of a traffic light compared to a pale pink light), it reduces the eye's ability to detect contrast and detail.
Before an airline can begin to develop a color scheme for its cabin lighting, it needs aircraft with that capability. The move to colorful lights on planes actually represents a major technological shift, says Zach Honig, editor of the travel website The Points Guy. As aircraft have become more advanced, LED cabin lights programmed to change brightness, temperature and color throughout the aircraft have become commonplace on newer aircraft. Airplanes are often used for decades, so earlier models are spruced up with LED lights, as well as new seats and fresh paint jobs.
"Older aircraft have headlights that don't have a lot of versatility beyond glow intensity," Honig says. "Now we're looking at the possibility of offering up to 16 million colors."
While airlines can use LED lights to spectacular effect—in 2011, Honig flew a Boeing 787 Dreamliner that lit up in a rainbow gradient—the disc-like cabin has only one use for them. Very practical for an airline.
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On long-haul flights, the color temperature can be adjusted to create a sunrise or sunset experience, soothing passengers in and out of sleep. (United's 787 Dreamliner does this, for example.) While older lighting systems can switch to full brightness during waking hours, LED systems can be programmed to dim after several minutes. Light has a powerful effect on the body, but passengers may not notice the subtle changes that occur during a flight.
The Boeing 787 Dreamliner comes with LED lights whose color and color temperature can be adjusted. Boston Globe/Getty Images
"Airlines know how to manipulate your body to sleep," Froelich says. "They want you to have a great flying experience. A good passenger is a sleeping passenger. What they don't want is someone who's crazy or constantly pushing call buttons. That's not a good experience for anyone.
Delta has two-color LED lighting (blue and white) on most of its domestic flights, and it is switching its long-haul international flights to full-spectrum LED lighting, which allows for a wider range of colors. The latter created unique light displays for every phase of a Delta flight, from boarding and meal service to cruising at altitude. (According to the Smithsonian, a Boeing jet lighting system may have been programmed to reflect candlelight during dinner.
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"Ambient lighting is a small touch that makes a big difference to customers on board," writes Ekrem Dimbiloglu, Delta's director of interior product and customer experience, in an email. "We find that it provides a more peaceful and relaxing atmosphere on the plane, and it helps customers adjust their vision better depending on the day and the length of the flight. This leads to better rest on the plane, which helps to alleviate the effects of jet lag. be late on arrival."
The idea is not dissimilar little by little to flashing alarm clocks or apps and features designed to mitigate the disruptive effects that light from phone and computer screens can have on our sleep. The F.lux app and Apple's Night Shift option both change your screen to a warmer hue when the sun goes down.
Airplanes using LED lighting aren't just about customer comfort or sleeping passengers: They last longer and use less energy than fluorescent, which saves money over time. (Granted, that's a drop in the bucket when it comes to the overall cost of maintaining an airplane.) As Froelich notes, mood lighting can help hide interior wear and tear that's evident under unforgiving fluorescent lights.
And, whether obvious or not, colorful lights establish a brand in the minds of consumers. Virgin America's famous purple lights may have relaxed people and made them feel less like a hot mess — and in doing so, made flying a cooler, more fun option. Honig says he was recently on a United flight that had the new Premium Plus seats, which were purple, and its blue business class section; For one part of the plane, the lights in each part correspond to the seat color, which helps cement the two products in people's minds.
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Lighting is a powerful tool, and airlines have many incentives to use it. As Froelich says: "No one is going to do anything for the club atmosphere but Hooters Air."
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